Asian Fusion Events

One of the most popular tools of promoting events nowadays is through a small online application called a widget.

Widgets may be developed using Flash, PHP (and other web development languages like JSP, ASP, etc. – PHP is just what I use personally), Javascript or plain HTML. It usually contains information about your event like video clips, advertising copy or graphics. The main characteristic of a widget is that it is embeddable to other websites. Fans go to your website, grab your widget and put it on their blog or social network account. Once they do this, their friends and fans will be able to see it and grab it as well. It is one of the best marketing tools in the advertising industry to date. You are basically letting your fans/friends do the leg work of promoting your event for you. Isn’t that cool?

Here are a few examples of cool widgets designed to promote movies:

Star Trek Widget

Angels & Demons Widget

And this potentially viral marketing phenomenon will cost you zero dollars plus the cost of developing the widget. Wow! Don’t you think you should look into this Web 2.0 technology when you promote your next big event. I can assure you, it’s worth it!